Sinitta was both Simon Cowell
's and Fanfare Records
's first signing.
Cowell was desperate for Stock Aitken Waterman
(SAW) to write and produce for Sinitta. "Feels Like The First Time
", Sinitta's subsequent single following "So Macho", had charted low (number 45 UK Oct 1986) and only spent 5 weeks on the chart, whereas, in contrast, "So Macho" had been on the UK chart for 30 weeks in 1986, where it had peaked at number 2.
Initially, Waterman declined to work with Sinitta, claiming that SAW were too busy.
SAW did work with Sinitta later however, and her first single with the Hit Factory was "Toy Boy
In his book, Simon Cowell takes credit for the song idea for "Toy Boy", coining the phrase "toy boy", which described older women dating considerably younger men.
This is contradicted by writer/producer Mike Stock
in his book, The Hit Factory - The Stock Aitken Waterman Story
, in which he claims that his inspiration came from the fact that Sinitta herself at the time was dating a younger man. "Toy Boy" was a hit, reaching number 4 in the UK in July 1987, staying on the charts for 14 weeks.